Financial Consulting & Coaching

Your Finances, Diagnosed. Your Business, Elevated.

35 years of experience across banking, accounting, and entrepreneurship — distilled into three focused services built for small business owners who are serious about growth.

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35 Years
Banking, Accounting & Business
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4 Businesses
Built, Sold & Learned From
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MBA · CPA
Cashflow Canvas Certified Coach
MBA & CPA Designated Cashflow Canvas Certified Coach IT & Banking Systems Serial Entrepreneur Crisis Turnaround Specialist
The Cash Doctor
Housecalls for businesses

A Coach Who Speaks Business & Money

With an MBA, CPA designation, and 35 years of experience spanning IT data analysis, banking systems, financial accounting — and even a stint as a certified chef — Guy Avidan has built a career on understanding complex systems and making them work.

Guy has owned four businesses. Three he built and sold successfully. One he watched fail. That bankruptcy was one of the most defining experiences of his career — and it taught him more than any classroom or boardroom ever could. It gave him a front-row seat to both the emotional weight and the harsh financial realities of crisis — and a deep commitment to helping others avoid it, or survive it.

When you sit across from Guy, you're not talking to someone who only knows success. You're talking to someone who has lived the full spectrum — and dedicated his career to making sure you don't have to learn the hard way.

MBA Certified Public Accountant Cashflow Canvas Coach IT & Banking Systems Serial Entrepreneur Crisis Turnaround

Three Ways to Work Together

Whether you need strategic financial leadership, a clearer picture of your cashflow, or urgent business triage — there's a service built for exactly where you are right now.

CFO as a Service

Strategic Financial Leadership — Without the Full-Time Cost

From a first-look business assessment to ongoing CFO and controllership support, this is where financial clarity meets real management strategy.

  • Free 30–45 min introduction call to understand your situation
  • In-depth operational & financial gap assessment with detailed report
  • Ongoing CFO / Controllership retainer for continuous strategic guidance
  • Startup bootcamp — "Check the Water" — for founders at the starting line
Cashflow Canvas Training

Finally Understand Where Your Money Goes

The Cashflow Canvas is a structured coaching methodology designed to give business owners real command of their financial picture — from solo sessions to group bootcamps.

  • Free info sessions — individual or group — before you commit
  • 1-on-1 coaching, cohort training & open bootcamp formats available
  • 10-session curriculum covering every driver of your cashflow
  • Built for profitable-on-paper businesses wondering where's my money?
🚨 Financial ER — DSR

When Your Business Is Bleeding Cash

Some situations can't wait for a coaching program. If your business is in acute distress — cash running out, payroll at risk, creditors calling — you need immediate triage.

  • Rapid financial assessment — root cause diagnosis within 90 minutes ($350)
  • Emergency Treatment — hands-on creditor, tax & collections involvement ($1,999)
  • Restructuring, financing options, and debt strategy
  • Clear path to recovery — then transition to a long-term program

Not Sure Where to Start?

Book a free 30–45 minute discovery call. We'll talk through where your business is, what's keeping you up at night, and which service is the right fit — no pressure, no pitch.

Book Your Free Discovery Call

Free · 30–45 minutes · Virtual or phone

What Clients Are Saying

★★★★★

The Cashflow Canvas program completely changed how I see my business finances. I finally understand where my money goes and how to plan ahead. Worth every penny.

DM
Diana M.
Owner, Bloom Boutique
★★★★★

I came in overwhelmed about setting up my business. The Cash Doctor's assessment uncovered gaps I didn't even know I had — and gave me a clear, prioritized plan to fix them.

RC
Robert C.
Founder, ClearPath Consulting
★★★★★

I called in a panic — payroll was 3 days away and we didn't have the cash. The Financial ER session gave me a clear plan within 90 minutes. We made payroll and turned things around in 60 days.

SP
Sandra P.
Founder, SP Creative Agency